The blog

Field notes from the team building MarketRadar.

Local SEO, competitive analysis, scoring methodology, and what it takes to run a market briefing operation that clients actually pay for.

Apr 15, 2026 · nathan-driver

8 Signs a Local Market Is Underserved — And How to Spot Them Before Your Competitors

Most agencies use the wrong definition of “underserved.” Here are the eight signals that reveal structurally weak markets — before your competitors find them.

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