Three data layers, an Opportunity Score, an AI-written analyst summary, and a white-label PDF — every briefing, every plan. Here's what each piece does and why it matters.
MarketRadar pulls structured market data from three independent layers on every briefing — Google Maps, the live Google SERP, and Bing Maps — then reconciles them into one ranked picture. Pick the depth at run time: a single layer for a quick lookup, two combined, or the full briefing with all three plus keyword data and an AI summary.
Every business in the keyword+location from the Maps index — ratings, review counts, category tags, listing completeness, photo counts, and claimed/unclaimed status.
A live capture of the full first-page Google SERP for the keyword in the location — every signal Google actually shows a searcher today. Deep-dive in the SERP intelligence section below.
A second-pass capture via Bing for markets where Bing matters. Yelp ratings appear as cross-reference data inside each Bing listing — never as a separate parallel source.
Whichever layers you select run in parallel and merge into a single ranked market list. Duplicate businesses are deduplicated. Discrepancies — a strong Yelp profile next to a thin GBP, an AI Overview answering the query without any of the local players — are surfaced as opportunities. No manual reconciling required.
Every briefing is structured around six intelligence layers. Each layer answers a specific question a client — or a strategist — would actually ask before making a decision.
The briefing covers all businesses in the analyzed market, ranked and grouped automatically, so you're never manually sorting a spreadsheet again.
Inside the Google Search layer, the briefing captures every signal on the first-page SERP — paid ads, the Map Pack, AI Overview, Local Service Ads, People Also Ask, organic results, and featured snippets. This is the part of the keyword market most agencies never look at before pitching.
Why it matters: a market with three paid ads above the fold or an AI Overview answering the query is a fundamentally different strategic problem than one with only organic listings. The SERP layer tells you which one you're walking into.
The Opportunity Score (0–100) is a weighted composite of review gap, listing completeness, market saturation, and SERP difficulty. Higher means more room to win without a fight.
It's designed to survive a "how did you get that?" question in a boardroom. Every sub-score is broken out in the briefing — so you're never hand-waving when a client asks.
Market Difficulty is the mirror of the Opportunity Score — expressed as Easy, Moderate, Competitive, or Saturated. One label. No ambiguity.
After every briefing, GPT-4o-mini writes a plain-English market summary — the kind of analyst paragraph you'd spend 20 minutes drafting. It covers market difficulty, the top opportunities identified, key risks, and a recommended next step.
It's a starting point, not a finished deliverable. Edit it, add context, put your agency voice on it — or send it as-is when you're in a hurry. It's already better than a blank page.
The dentist · Dayton, OH market scores 74/100 for opportunity — an easy-to-moderate entry window driven primarily by a large review gap between the top-ranked practices and the field.
Three of the top-ten businesses have fewer than 30 reviews and unclaimed or incomplete listings. A new entrant that claims, completes, and generates 50–80 reviews within 90 days could reasonably reach the Map Pack top-3 within six months.
The primary risk is paid competition: three advertisers are consistently above the fold, suggesting cost-per-lead is elevated in the paid channel. Organic and GBP optimisation remain the highest-ROI path in.
Every plan includes the branded PDF export. Upload your agency logo, set a primary accent colour, and add a Prepared By line — every PDF that leaves your workspace carries your identity, not ours.
The export is generated server-side as a real PDF — not a browser print. It includes the full market overview, review data, SERP snapshot, opportunity analysis, and the AI summary, laid out cleanly for a client meeting or a proposal attachment.
No card, no sales call, no auto-charge. Run your first market and pick a plan when the output earns the seat.