The report at a glance
After a briefing completes, MarketRadar generates a structured report with three main sections:
- Market summary — top-level stats for the entire market
- Business rankings — individual scores for each competitor
- Opportunity analysis — where gaps exist and how hard they are to capture
Market summary stats
The summary bar at the top shows:
| Stat | What it means |
|---|---|
| Market Difficulty | How hard it is to compete in this market (0 = easy, 100 = very hard) |
| Opportunity Score | How much room exists for a new competitor to gain visibility |
| Avg. Rating | Average star rating across all businesses in the results |
| Avg. Reviews | Average review count — higher usually means more established competition |
| Total Businesses | How many businesses appeared in the briefing results |
Market Difficulty Score
The difficulty score is calculated from a weighted combination of:
- Average review count (more reviews = harder market)
- Average star rating (higher ratings = more competitive)
- GBP completeness across the market (more complete profiles = harder to stand out)
- Presence of high-authority businesses (chains, well-known brands)
Score ranges:
- 0–30 — Low difficulty. Good opportunity for a new entrant or underfunded competitor.
- 31–60 — Moderate difficulty. Requires a solid GBP, consistent reviews, and good on-page SEO.
- 61–80 — High difficulty. Market is mature. Differentiation and review velocity matter a lot.
- 81–100 — Very high difficulty. Dominated by chains or highly optimized independents.
Business rankings
Each business in the results gets an individual score (0–100) based on:
- Review Score — volume and recency of reviews
- Rating Score — star rating weighted by review count
- GBP Completeness — how complete and optimized their Google Business Profile is
- Visibility Rank — where they appear in the raw search results
Click any business row to expand its detailed breakdown and see exactly where they’re strong or weak.
The Opportunity Score
The Opportunity Score inverts the difficulty — it tells you how much low-hanging fruit exists. A high opportunity score means:
- Reviews are thin across the market
- GBP profiles are incomplete
- Star ratings are average or below
- No single dominant player owns the top spot
A low opportunity score means the market is saturated with strong competitors who are hard to displace.
Reading the business table columns
| Column | Meaning |
|---|---|
| Rank | Position in the search results (1 = first listing shown) |
| Business | Name and address |
| Score | Overall competitive score (0–100) |
| Reviews | Total review count |
| Rating | Star rating (1.0–5.0) |
| GBP | Green = fully claimed and complete; Yellow = partial; Red = missing or unclaimed |
| Source | G = Google, B = Bing, G+B = appeared in both |
Tips for using the report
- Compare markets — run the same keyword in multiple cities to find the best opportunity by location
- Track over time — save your briefings and re-run monthly to track competitive changes
- Share with clients — export as a branded PDF with your agency logo and colors